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Framed: 49.60 x 49.60 in | 125.98 x 125.98 cm
Acrylic
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Hand-signed acrylic original artwork by Yama.
‘Corporate Dominance’ originated from what initially appeared to be a light-hearted observation during a visit to Disneyland. Exploring the tension between perceived freedom of choice and the reality of corporate control, YAMA questions how much of that choice is predetermined by agreements, partnerships, and commercial systems operating behind the scenes.
At the centre of the painting is Mickey Mouse, a symbol closely associated with corporate entertainment culture. He is depicted drinking from a Coca-Cola bottle, yet his expression suggests discomfort rather than enjoyment. One hand rest on his stomach while his sad expression implies reluctance, as though he has been forced into the act rather than choosing it willingly. This visual narrative becomes a metaphor for the broader theme of constrained choice and corporate influence.
The inspiration for the artwork came from learning that Coca-Cola became the exclusive cola provider within Disneyland after securing a commercial agreement that removed Pepsi from the parks. For YAMA, this seemingly ordinary business decision represented a larger conversation about how powerful corporations can shape consumer experiences while maintaining the appearance of choice.
Visually, the artwork adopts a faded monochromatic palette inspired by the appearance of early Disney cartoons from the 1950s. This nostalgic aesthetic references Disneyland's origins in 1955 and evokes a sense of looking back at a different era. The use of black-and-white tones creates a feeling of memory and reflection, reinforcing the historical context behind the work.
Adding to this sense of nostalgia is the faint, ghost-like Pepsi logo positioned within the background. Barely visible, it acts as a symbolic reminder of a time when competing brands coexisted within the same space. Its faded presence suggests a forgotten alternative—a choice that once existed but has gradually disappeared from public memory.
By transforming a simple observation into a layered visual narrative, YAMA highlights one of the recurring themes throughout his practice: the ongoing tension between individual freedom and the systems that influence how people think, consume, and engage with the world around them.
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Corporate Dominance
Sale price$6,429.66
A closer look
THE FINER DETAILS
Hand-signed by the artist
The artwork is hand-signed by Yama at the back of the artwork.
Original Artwork
An original work of art is a one-off piece which is made by the artist themselves and there is only ever one of these pieces available. When you buy an original piece of work, it comes with the knowledge that you own something incredibly special, almost a piece of the creator themselves.
Ready to Hang
This artwork arrives ready to hang, ensuring a hassle-free setup. Simply unbox, choose your perfect spot, and enjoy its beauty instantly.
The artist
Yama
With a rapidly expanding body of work, YAMA is quickly earning recognition as a compelling voice in contemporary art. Making his debut with Castle Fine Art at Art Miami this year, we introduce a collection of work that’s visually playful but quietly provocative, blending social commentary with nostalgic pop culture.
View the artist
Raised in post-Soviet Lithuania and entirely self-taught, YAMA began sketching imagined worlds as a child. Today, those early drawings have evolved into expressive, character-led paintings that explore themes of consumerism, conformity and identity. His bright colours, soft gradients and painterly textures contrast with the weight of the ideas beneath, inviting viewers into a world that’s gentle on the surface but rich with meaning.
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Frequently Asked Questions
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