Digital artist Marc enjoyed a successful career as a record executive before joining forces with oil painter Scarlett Raven to create their groundbreaking World War One project, The Danger Tree.
During his 18-year stint as the president of Island Records, Marc worked with many of the UK’s most successful recording artists, including Pulp, The Cranberries and U2.
In 2014, Scarlett approached him to be her manager. Inspired by the potential of technology, he suggested using the augmented reality programme Blippar and the pair formed the creative banner Maven Art.
Naming themselves ‘The Augmentists’, the duo combine their skillsets to create art which reveals the poignant story of the Great War through poems, animation and music.
Marc says: “Our work is highly emotionally-charged, and its power lies in allowing our audience to immerse themselves in very powerful feelings. It takes them out of the here and now. We don’t hold an exhibition, we hold a visual experience.”
In 1916, the Irish soldier Tom Kettle penned a farewell poem to his three-year-old daughter. ‘You’ll ask why I abandoned you…my darling rosebud,’ he wrote from the trenches at the Battle of the Somme. Five days later, with the ink barely dry on his paper, he fell in one of the bloodiest battles of World War One. His story, and those of other brave soldiers, are captured in The Danger Tree.
As the brainchild of painter Scarlett Raven and digital artist Marc, this groundbreaking collection is a poignant exploration of the hidden tales of the Great War. Fusing traditional oil painting and augmented reality technology, The Danger Tree takes viewers on a visual journey through history.
Marc says: “It may seem odd, but we want our art to upset people to make them think.The application of augmented reality facilitates the introduction of powerful multimedia. We add poetry, stories, letters, diary entries, music and photography to the beautiful stop motion animations created by Scarlett."
Deconstructing the process of painting via digital mastery, the artists' groundbreaking project pits the past against the present, reframing history and classic techniques through the lens of 21st century technology. Come along to find out more about their headline-grabbing digital art.
In this season's issue, you can read an exclusive interview with one of Vogue's most influential interior designers, Anouska Lancaster, pay a visit to Alex Echo in his studio and explore magical Icelandic landscapes with Richard Rowan.
This season's issue includes a unique insight into our artists' and their studios, an exclusive interview with Leatrice Eiseman, Executive Director of the Pantone Color Institute® and - of course - a first look at all our autumn 2016 releases.
Join our mailing list for all the latest art news, lifestyle features & artist updates. We'll help kick-start your collection with £25 off your first purchase.
© Copyright Castle Galleries published 2012, last updated 2018. Castle Galleries acts as a credit broker and only offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance.
Castle Galleries is authorised and regulated by the Financial Conduct Authority. Our registration number is 06910082. Credit provided subject to age and status. Terms & Conditions Privacy Cookies V12 Finance